Product context first
Use the ecommerce site to establish what is being sold, who it is for, and how the brand communicates.
For ecommerce
Social media automation for ecommerce creative testing
Brightwave helps ecommerce brands and dropshippers create, approve, publish, and measure more organic TikTok and Instagram content without building a larger production team.
For product-led teams that want to test more creative angles before deciding where to focus time or paid spend.
Overview
Use the product page as the beginning of the brief
Paste your website and Brightwave learns the product, audience, and how the brand talks. That context becomes the starting point for posts built from trending short-form formats.
Teams can mix generated concepts with real product shots, footage, and UGC. Swipe-based review keeps the brand in control while reducing the time between an idea and an approved post.
Once content is live, Brightwave connects engagement, follower growth, and format performance to the production workflow. Winners can inform future organic content and the creative ideas a team chooses to scale elsewhere.
What matters
Designed around the ecommerce test cycle
Many angles, one review queue
Compare generated directions quickly instead of committing a full shoot or campaign to every idea.
Organic learning that stays useful
See which accounts and content formats earn a response, then carry that signal into the next creative round.
Workflow
An ecommerce content loop in four steps
Move from product context to audience evidence without adding handoffs.
- 01
Start with the storefront
Enter the website to give Brightwave immediate context about the product, audience, and brand voice.
- 02
Explore product angles
Generate short-form posts from trending formats and incorporate current product assets where helpful.
- 03
Select the strongest work
Swipe through the batch so only on-brand concepts move into the publishing plan.
- 04
Follow the response
Use account and format performance to decide what to remix, repeat, or replace next.
Customer result
Brightwave proof
“One winning slideshow did 4.2M views and outperformed $18,000 in ad spend while costing almost nothing.”Adrian K., Founder, 1.2M MRR DTC brand
FAQ
Questions about ecommerce
Is Brightwave for established ecommerce brands or dropshippers?
Both are part of the current ecommerce audience. Brightwave is designed for product teams that want to produce and test more organic creative across TikTok and Instagram.
What does Brightwave learn from an ecommerce website?
The site gives Brightwave initial context about the product, audience, and how the brand talks. Teams can refine tone, vocabulary, and style during review.
Can our product assets be part of generated posts?
Yes. Brightwave can use uploaded footage, product shots, or UGC on their own or blended with generated content.
Can organic posts help us choose paid creative?
Brightwave shows performance by account and format, which gives teams evidence about the creative directions receiving a response. Teams decide how to apply that evidence elsewhere.
Continue exploring Brightwave
TikTok automationBuild, approve, post, and monitor organic TikTok content for ecommerce from one Brightwave workflow.Read the guide →Instagram automationCreate, approve, schedule, and monitor organic Instagram content for ecommerce with Brightwave.Read the guide →PricingCompare Brightwave Starter, Growth, and Scale pricing for AI content, automated posting, analytics, and managed social accounts.Read the guide →
Pre-launch access
Bring your organic content workflow into one place
Take the short quiz to reserve your Brightwave waitlist spot.