A shared content queue
Review generated posts in batches and make selection decisions before content is assigned to the publishing calendar.
Built for scale
Brightwave centralizes content generation, approval, scheduling, account activity, and performance monitoring across TikTok and Instagram accounts.
For brands and agencies that have outgrown one-account-at-a-time workflows.
Overview
Brightwave is designed around a portfolio rather than a single feed. Teams can review content in batches, schedule across accounts, and see what is working without switching between disconnected tabs.
Existing TikTok and Instagram accounts can be connected alongside Brightwave-managed accounts. Brightwave handles posting and account monitoring while your team decides which content should run.
The dashboard brings engagement rates, follower growth, and content performance by format into the same view as the publishing workflow, making it easier to carry a winning direction across the right accounts.
What matters
Review generated posts in batches and make selection decisions before content is assigned to the publishing calendar.
Bring current TikTok and Instagram accounts into the dashboard alongside accounts managed through Brightwave.
Use the same account and format signals across the portfolio instead of reconciling separate reports by hand.
Workflow
Organize the operating sequence around content decisions rather than tool changes.
Connect existing TikTok and Instagram profiles and add Brightwave-managed accounts to the same dashboard.
Keep or skip generated posts before assigning approved creative to the account plan.
See upcoming posts across accounts and keep scheduling connected to the approved creative set.
Review account, engagement, follower, and format performance to decide where the next creative tests belong.

Scale benchmark
“The Brightwave workflow is built to review 100 creative tests before lunch.”Brightwave product workflow
FAQ
Brightwave currently generates, posts, and monitors organic content across TikTok and Instagram.
Yes. You can link existing TikTok and Instagram accounts alongside Brightwave-managed accounts and operate them from one dashboard.
Your team reviews generated content and chooses what to keep. Brightwave then supports the scheduling, posting, account management, and monitoring workflow.
The dashboard presents engagement rates, follower growth, and content performance by format alongside posts and account activity.
Pre-launch access
Take the short quiz to reserve your Brightwave waitlist spot.