Privacy
Waitlist privacy notice
This notice explains how Brightwave handles information submitted through its waitlist quiz and optional website measurement.
Last updated: July 22, 2026
Information we collect
We collect your email address, your answers to the six quiz questions, your agreement to receive Brightwave news and updates, and submission and consent timestamps. When available, we also store bounded first-touch campaign fields, the landing path, a bounded registered landing-page identifier, and the referring site's hostname. We do not store a full referrer URL or advertising identifiers with a waitlist submission.
How we use it
We use this information to manage the waitlist, understand prospective customer needs, research and improve the product, and send waitlist or early-access updates, including product news and marketing you agree to when joining.
Service providers
Supabase processes and stores waitlist submissions for Brightwave. Vercel hosts and delivers the Brightwave website and server-side submission service. These providers process information on Brightwave's behalf.
Website measurement and your consent
Vercel provides privacy-oriented Web Analytics and Speed Insights that help us understand aggregate use and performance. We also offer optional Google Analytics 4 measurement. Google Analytics does not load unless you choose “Allow analytics” in our consent controls.
Conversion measurement is limited to actions such as calls-to-action, starting the quiz, and successfully joining the waitlist. Brightwave does not send your email address, quiz answers, or company URL to analytics services.
We keep your analytics choice in local browser storage so it persists. Before you submit the waitlist form, first-touch attribution details are held in session storage for the current browsing session. You can reopen Analytics settings in the site footer and change your choice at any time.
Retention
We keep waitlist information while the waitlist is active and for as long as it is reasonably needed for the purposes above, unless a longer period is required by law. We delete or de-identify it when it is no longer needed.
Your choices and contact
You can unsubscribe from marketing using the link in a marketing email. To ask a privacy question or request deletion of your waitlist submission, contact ottok@nootbrands.com. We may need to verify your identity before completing a deletion request.